6/5/2023 0 Comments Nightingale bread![]() ![]() ![]() On a daily basis, the LA branch is required to send photos of the bread-making process and the finished product so that the Japanese headquarters can check quality from afar. outlet, Ginza Nishikawa’s Japanese-based head baker traveled to Los Angeles to train the staff. “I feel ghost kitchens are the new way of doing business.”Ī month before opening its first U.S. “I’m thinking of only ghost kitchens because I want to do something different from what is being done in Japan,” she says. Okubo imagined a brick-and-mortar location when she initially planned to open the LA bakery, but the pandemic changed her plans. Okubu felt that the timing was perfect to introduce Ginza Nishikawa to Los Angeles, as the luxury shokupan market that boomed between 2018 to 2019 in Japan had become oversaturated the brand was facing stiff competition from other purveyors. “We get the opportunity to bring it back to the West, where white bread came from.” ![]() “It was about bringing something that’s very cultural and special over ,” says Okubo. The memory of her grandmother preparing shokupan with butter and a sprinkle of salt galvanized her to become a Ginza Nishikawa franchisee owner, along with Hiroko Mori Fujikawa, a LA-based beauty salon owner. Okubo, who is based in Tokyo but spent some of her childhood stateside, remembers visiting her grandmother in Japan. Made with alkaline-ionized water, Canadian wheat flour milled in Japan, cream, butter, and honey, the recipe yields a golden-crusted loaf that’s silky and cloud-like in texture with just a hint of sweetness. While shokupan is widely available in Japan and often found at convenience stores and markets at a low cost, Ginza Nishikawa took the product to the next level with its preservative-free loaves. Since its founding in 2018, the bakery expanded to 130 locations and cemented its foothold in the local luxury white bread market. The milk bread craze may have something to do with Ginza Nishikawa’s popularity in Japan. Even after the quota was set, the same buyers placed multiple orders to skirt the new system, which led to a notice posted on the bakery’s website threatening to ban anyone who violated the policy. Okubo initially thought that the massive orders stemmed from customers feeding large families or hosting gatherings, but when Yelpers complained that the bread was reselling for a markup ($22 to $33) on the Chinese social shopping platform Xiaohongshu (including a photo of one car trunk filled with 50 loaves), she limited online sales to three loaves per customer. “It’s almost like getting a concert ticket.” and within two or three minutes it sells out,” says co-owner Noriko Okubo. location in a Los Angeles ghost kitchen this past July, the $18 loaves sold out almost immediately, every day, through an online ordering system. My advice is to get there quick though, because if you wait until the evening it can be slim pickings.When high-end Japanese shokupan (milk bread) bakery Ginza Nishikawa opened its first U.S. Most of the bread rolls cost around 29p each, while the cosy, flaky pastries are around 55p each. The warm and comforting bakes at Lidl not only taste divine, but they are ridiculously cheap. I always bring home a few items for my family, my mum's favourite is the apricot lattice, while my husband adores the maple and pecan plait. READ MORE: I made healthy banana bread in an air fryer using simple recipeĪs a huge fan of breakfast, I am obsessed with the array of single serving scrumptious delights at the German retailer including pan au raisins, all butter croissants and blueberry muffins. If you are looking for something for lunch, there are soft and crusty rolls, paninis and baguettes in which you can fill, plus there's even a vegetable pizza slice you can enjoy on the go. I am always drawn to the sugary treats like the toffee filled yum yums and apple turnovers there, but the bakery range features just as many savoury options. Located right at the entrance of some of its stores including Camberley and Blackwater, you will spot rows upon rows of soft bread rolls, pillow-y jam doughnuts, flaky cinnamon pastries, buttery croissants and fluffy muffins lining the shop wall. Nightingale Bread is located in a defunct mid-century elementary school turned hip local hangout spot on the north end of Downtown Colorado Springs. The budget supermarket is known for its low prices and its bakery is an absolute bargain. There is nothing quite like the smell of freshly baked bread, and whenever I walk into Lidl my stomach automatically makes somersaults. ![]()
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